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10th Aug, 2016
# D E S T I N A T I O N J D L A U N C H E S T H I S A U T U M N
As August hits, it’s time to start considering how to transform your wardrobe from summer shades and lightweight pieces to Autumn ready jackets and casualwear to help you transition into cooler climes. For the new semester, JD present their latest campaign that builds layered looks from hero brands including; Nike, adidas, TNF, Ellesse, The North Face, Duffer and McKenzie, with the addition of a brand new range of textbook-ready backpacks and accessories.
JD’s latest product has bold statements, and iconic branding, dropping from August 8th. The darker colour palate of tonal navys, steel greys, slick black and flashes of pure white is a change of pace from retro colour blocking and bold prints that dominated summer style. The 90’s streetwear influences continue into the early autumnal season, with classic windbreakers from the adidas clothing line which is set to make a mark on the upcoming season. With exclusive offerings from a host of top brands – make sure you head to #DestinationJD
The Undisputed King of Trainers has a fresh drop of styles exclusive to JD with; colour co-ordinating kicks and clothing making this season’s hottest trend of tonal dressing easy to achieve. Textures reign supreme across brands this season: from adidas court classic Superstars to lightweight ZX Flux in unique woven textures complimented by leather triple stripes and additional heel cage. Nike’s new Air Huarache Ultra uses an unexpected combination of Neoprene, mesh, foam and rubber in a full black look, while the new Air Presto silhouette has a modern woven upper which promotes breathability.
And for the girls – adidas have updated two of their iconic styles, the Superstar and Stan Smith, in sleek full black leather, with subtle rose gold accents to the Stan Smith. Keeping the 90’s style going with tape shouldered ringer tees and co-ordinating leggings, paired with a range of puffer jackets from the likes of Ellesse for that authentic finishing touch.
JD have raised the bar for apparel joining forces with more iconic brands and larger product ranges which include branded t-shirts, hoodys, joggers, sweaters, matching tracksuits and zip-up lightweight jackets. To complete your look team with one of JD’s exclusive pair of kicks.
Accessories are an essential and quick way to update your look for the Autumn season, with a key focus on backpacks – JD has a variety of complimenting colourways from Nike, adidas, Timberland, The North Face and Vans which add that third dimension to a full street style look. Fresh colour drops of peak caps will transition you from street to studies and back again.
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